Why do so many business owners dread looking at the numbers?
They make excuses.
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.
They don’t have time.
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That’s what the accountant is for.
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.
But the simple truth is that no one else will ever be as invested in their company as they are - and they need to take control.
As a small-business owner, financial statements are your most important tools - and if you don’t know how to read them and understand their implications, you cannotpossibly steer your business successfully.
Accounting for the Numberphobic demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet.
The book explains in plain English how each measurement reflects the overall health of your business - and impacts your decisions.
You willdiscover: How your Net Income Statement is the key to growing your profits How to identify the break-even point that means your business is self-sustaining Real-world advice on measuring and increasing cash flow What the Balance Sheet reveals about your company’s worth
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