Social media is here to stay.
A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer.
Building Communities is a handbook to implement social media technologies for academic libraries.
It is a guide to planning and implementing a successful social media campaign and evaluating its impact.
This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use.
The final section considers the future and asks: ‘What’s next?
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