Create Uniqueness: How to Turn a Passion Into a Business

Create your dream job by turning your passion into a profitable business.

The business world has completely changed.

The old routes to building a successful organization have been entirely revolutionized.

In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.

In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.

Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.

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· Introduction: How to explain what you do for a living to your neighbour

· 1 Instructions on how to get outside the box

· There is a huge crisis

· Freeing oneself from beliefs, attitudes and positions

· Having the courage to think big

· Perseverance, patience and passion

· Studying is not about filling a bucket, it is about lighting a fire

· 2 Start?

€?

up!

Start and start again

· Don?

€™t shoot the startupper

· One in a thousand makes it

· The sky above Roncade

· Where to start?

· Eyes fixed on the same goal

· Settling accounts

· Commentary by Lorenzo Guidotti

· 3 Have a vision (even) without being a seer

· Dreaming with your eyes wide open

· When you least expect it

· Join the dots

· The idea is not enough

· Commentary by Simon Beckerman

· 4 A camp bed in the office in order to go from zero to one

· Agent 00?

€?

1

· A goal is a dream with a project

· But how does the entrepreneur do all this?

· (I can?

€™t get no) Satisfaction

· Small steps

· Commentary by Massimiliano Benedetti

· Note

· 5 Together we will go far?

€?

and also faster

· All for one

· Friends, never?

€?

or maybe?

· Union makes strength

· Guiding others to do great things

· Til death us do part (or almost)

· Commentary by Matteo Sarzana

· 6 Italians do it better?

· It?

€™s a small world!

· Think globally

· Different is beautiful

· The true Italian (but without a guitar in hand)

· Follow me

· Put your face on it

· Commentary by Emanuela Prandelli

· 7 The no?

€™s (and yes?

€™s) that help you to grow

· Are you going to keep letting yourself be chosen or are you finally going to do the choosing?

· Become desirable

· An overwhelming supremacy

· The brand?

€™s prestige

· The retail apocalypse

· What awaits us at the end of the catwalk

· Embracing change

· 8 Tell a story and spill the beans

· To be present or not to be present?

· Not lost in translation

· In some cases numbers do not count

· Use what you have

· Great transparency?

€?

and a hint of cynicism!

· Striking, or rather epic, failures

· The only person you are destined to become is the person you decide to be

· Are you going to keep being influenced, or are you finally going to influence?

· Commentary by Chiara Magnaghi

· 9 A fire that does not go out

· Long live evolution

· Manoeuvring in port and sailing in open seas

· Strategy and tactics

· Learning to say goodbye

· Self-confidence is not arrogance

· Commentary by Luciano Bernardini De Pace

· 10 So have you made it now?

· In bankruptcy school

· What is success?

What is failure?

· Tear down the walls?

€?

even those covered in chiffon

· Faster than light

· A promised land, a different world

· Taking the podium

· Commentary by Pierre-Yves Wecxsteen

· Conclusion: From zero to infinity