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Electronic Commerce

58240 LEI
64711 LEI
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Descriere

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject.

The book provides a balance of theories, applications, and hands-on material.

Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.

The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies.

They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations.

They conclude with 25-30 review questions and 6-10 projects for further investigation.

Detalii
  • ISBN: 9780120959778
  • Autori: Hossein Bidgoli
  • Limba: Engleză
  • An apariție: 2001
  • Coperta: Hardcover
  • Editura: Elsevier Science
  • Nr. pagini: 487
  • Greutate: 820gr
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