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Essentials of Marketing

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Description

A thorough insight into the core marketing concepts using real-life examples.


Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Details
  • ISBN: 9781292429533
  • Authors: Jane Martin, Jim Blythe
  • Language: en
  • Publication Year: 2023
  • Format: Paperback
  • Publisher: Pearson
  • Pages: 384

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