Logo

Guerrilla Advertising: Unconventional Brand Communication

18100 LEI
În Stoc
Descriere

The advertising industry is in a state of flux.

In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience.

As a result, global br

Detalii
  • ISBN: 9781856694704
  • Autori: Gavin Lucas
  • Limba: English
  • An apariție: 2006
  • Coperta: Paperback
  • Editura: Laurence King
  • Nr. pagini: 192
Ratings
to add a review
Recenzii
  • Nicio recenzie găsită.