Guerrilla Advertising: Unconventional Brand Communication

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Description

The advertising industry is in a state of flux.

In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience.

As a result, global br

Details

ISBN: 9781856694704
Authors: Gavin Lucas
Language: en
Publication Year: 2006
Pages: 192
Dimensions: 1.8 × 29.8 × 23

Sold By: Total Items: 10098

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