Innovation and Entrepreneurship

How can management be developed to create the greatest wealth for society as a whole?

This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship.

A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker?

€™s most important books, offering an excellent overview of some of his main ideas.

He argues that what defines an entrepreneur is their attitude to change: ?

€˜the entrepreneur always searches for change, responds to it and exploits it as an opportunity?

€™.

To exploit change, according to Drucker, is to innovate.

Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.