Marketing: An Introduction, Global Edition

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449.15 LEI

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Description

Marketing: An IntroductionÂ shows you how creating and capturing customer value drives effective marketing strategies.

The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships.

This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

TheÂ 15th EditionÂ features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises.

With these, you'll get ample practice applying marketing concepts to real-world company scenarios

Details

ISBN: 9781292433103
Authors: Philip Kotler, Gary Armstrong
Language: en
Publication Year: 2022
Pages: 704
Dimensions: 28 × 213 × 275

Sold By: Total Items: 10098

0.0 (0)

Marketing: An Introduction, Global Edition

404.74 LEI

449.15 LEI

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