Marketing Plans: Profitable Strategies in the Digital Age

The latest edition of the leading and internationally bestselling text on marketing planning

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks.

The book contains a proven, start-to-finish approach to planning your firm?

€™s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management.

The book provides:

• A best-practice, step-by-step process for coordinating marketing strategy and planning

• Methods to create powerful, differentiated value propositions

• Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits

• Lessons from the leaders on how to embed world-class marketing within the organisation.

Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world?

€™s leading resource on the critical topic of marketing strategy and planning.