Media Equities

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Description

This book provides an invaluable insight into one of the most influential global industries.

It covers: publishing; broadcasting; newspapers and journals; advertising and public relations.

Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks.

This provides a highly structured and informative view of the media industry.

The final section provides an overview of the current developments and possibilities for the future.

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Sold By: Prior Books Total Items: 42606

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