Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals.
Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.
The book is organized according to the concerns UX practitioners face.
Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more.
This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
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