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Selling Today: Partnering to Create Value, Global Edition

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Description

Selling Today helps you understand the value of developing personal selling skills.

The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas.

With the largest number of learn by doing materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.


With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.

Details
  • ISBN: 9781292458632
  • Authors: Gerald Manning, Barry Reece, Michael Ahearne
  • Language: en
  • Publication Year: 2023
  • Format: Paperback
  • Publisher: Pearson
  • Pages: 544

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