The Smart Branding Book: How to build a profitable and resilient brand

Most businesses today can readily access the required technology and talent to match competitors?

€™ innovations and ideas quickly, making products and services similar to one another.

In the modern business environment, companies instead need to build brands that consumers recognize and trust if they?

€™re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding.

Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations.

It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.