Create Uniqueness: How to Turn a Passion Into a Business

Create your dream job by turning your passion into a profitable business.

The business world has completely changed.

The old routes to building a successful organization have been entirely revolutionized.

In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.

In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.

Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.

.

·  Introduction: How to explain what you do for a living to your neighbour

·  1 Instructions on how to get outside the box

·  There is a huge crisis

·  Freeing oneself from beliefs, attitudes and positions

·  Having the courage to think big

·  Perseverance, patience and passion

·  Studying is not about filling a bucket, it is about lighting a fire

·  2 Start…up!

Start and start again

·  Don’t shoot the startupper

·  One in a thousand makes it

·  The sky above Roncade

·  Where to start?

·  Eyes fixed on the same goal

·  Settling accounts

·  Commentary by Lorenzo Guidotti

·  3 Have a vision (even) without being a seer

·  Dreaming with your eyes wide open

·  When you least expect it

·  Join the dots

·  The idea is not enough

·  Commentary by Simon Beckerman

·  4 A camp bed in the office in order to go from zero to one

·  Agent 00…1

·  A goal is a dream with a project

·  But how does the entrepreneur do all this?

·  (I can’t get no) Satisfaction

·  Small steps

·  Commentary by Massimiliano Benedetti

·  Note

·  5 Together we will go far… and also faster

·  All for one

·  Friends, never… or maybe?

·  Union makes strength

·  Guiding others to do great things

·  Til death us do part (or almost)

·  Commentary by Matteo Sarzana

·  6 Italians do it better?

·  It’s a small world!

·  Think globally

·  Different is beautiful

·  The true Italian (but without a guitar in hand)

·  Follow me

·  Put your face on it

·  Commentary by Emanuela Prandelli

·  7 The no’s (and yes’s) that help you to grow

·  Are you going to keep letting yourself be chosen or are you finally going to do the choosing?

·  Become desirable

·  An overwhelming supremacy

·  The brand’s prestige

·  The retail apocalypse

·  What awaits us at the end of the catwalk

·  Embracing change

·  8 Tell a story and spill the beans

·  To be present or not to be present?

·  Not lost in translation

·  In some cases numbers do not count

·  Use what you have

·  Great transparency… and a hint of cynicism!

·  Striking, or rather epic, failures

·  The only person you are destined to become is the person you decide to be

·  Are you going to keep being influenced, or are you finally going to influence?

·  Commentary by Chiara Magnaghi

·  9 A fire that does not go out

·  Long live evolution

·  Manoeuvring in port and sailing in open seas

·  Strategy and tactics

·  Learning to say goodbye

·  Self-confidence is not arrogance

·  Commentary by Luciano Bernardini De Pace

·  10 So have you made it now?

·  In bankruptcy school

·  What is success?

What is failure?

·  Tear down the walls… even those covered in chiffon

·  Faster than light

·  A promised land, a different world

·  Taking the podium

·  Commentary by Pierre-Yves Wecxsteen

·  Conclusion: From zero to infinity