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Coperta cărții "Market Segmentation" de autor necunoscut

Market Segmentation

230.16 LEI
255.73 LEI
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Description

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.

The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

Details
  • ISBN: 9780750659819
Sold By: Prior Books Total Items: 42606

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