Though entrepreneurs understand the `mechanics' of running a business (how to) they don't always understand the fundamentals which ultimately decide success or failure.
Through his own experiences and conversations with 100's of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the `why' questions.
Each chapter starts with a `why' question and focuses on the `fundamentals' required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck.
These very `human' stories, combined with the author's own unique experiences help to illustrate the core fundamentals of successful entrepreneurship.
With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already `in business'.
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