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Marketing Management

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Description

 

Consolidate your knowledge of marketing management with this bestselling text.


Marketing Management, 4th edition, is considered by many as the authoritative text on the subject.

The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing.

A key aid for undergraduates and postgraduates.

Details
  • ISBN: 9781292727035
  • Authors: Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
  • Language: en
  • Publication Year: 2024
Sold By: Total Items: 10098

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